Personal Statment Statement Example | Topics and Well Written Essays - 500 words

Statment - Personal Statement Example On the other hand, weaknesses are very imperative and essential to complete an individual’s life, and individuals become successful when they are able to utilize their strengths in a way to turn their weaknesses into qualities. In this regard, I have felt that I am holder of a very altruistic personality that often seems a weakness in this materialistic world in which, everyone is running after notions of success, money, and fame. I am glad that I have been successful in turning my weaknesses into a strength that has allowed me to become a mature person in this life who has the vision and capability to bring some constructive change in this world. However, it is very essential that individuals should set realistic objectives to be successful, and application for attaining Bachelors Degree in Petroleum Engineering is part of such belief that will allow me to acquire understanding of theoretical frameworks related to the field of engineering. In addition, acquisition of this degree will facilitate me in achieving my objectives of obtaining a sound career in the engineering field. I have carried out extensive research regarding the engineering profession, and have gained tremendous respect for it, as the field has been significant in bringing influential and positive alterations in so many lives globally. I belong to a country that is rich in natural resources, specifically petroleum that indicates the wide-ranging scope of the petroleum engineering in the country. Besides scope, engineering subjects have always been ahead in inspiring me with their calculations and formulas that is another reason of choosing the engineering field for my career. For this reason, I have explored different aspects of the field, and petroleum engineering seemed the ideal field for me. In this regard, I have searched your reputable academic institution, and have utmost

Strategy,Process,Product, and Services Paper Essay

Strategy,Process,Product, and Services Paper - Essay Example Creativity is the main factors which influence marketing and organizational policies, growth and development strategies and competitive position in all continents. . Innovation and creativity are the main driven forces of auto industry. General Motors is a leading global company which relies on innovation and new technologies solutions. Innovation and creativity determine organizational strategy of GM and its market position. For Gm, there are many ways to approach the subject of the growth and internationalization of creative and innovative management. For GM, innovations allow to grow and mature. Global markets and geopolitics are rapidly changing. They are outpacing established management thinking and traditional politics. The growth and internationalization of creative and innovative management shift the focus from rapid changes due to technology and ideology drivers per se to new ways of thinking creatively and innovatively-spontaneous and cultivated. The mission of the company reflects its market position and future growth strategies: "GM. is dedicated to provide products and services of such quality that our customers will receive superio r value while our employees and business partners will share in our success and our stock-holders will receive a sustained superior return on their investment" (GM Home Page 2008). Most of GM technologies are revolutionary for several reasons. First, they reflect fundamental advances in the basic sciences. Our understanding of how the world works has been permanently changed through advances in the basic sciences, which in turn have resulted in a new wave of technologies. These technologies are widely diffused. Because they are so diverse, because they have so many applications, and because they have an impact on so many markets, no one region or country can dominate them completely. Consequently, they are changing the nature of the

Mercutio In Romeo And Juliet

Mercutio In Romeo And Juliet In the play Romeo and Juliet, Shakespeare has created several memorable characters, aside from the witty, humorous, and theatrical character of all time Mercutio. Mercutio is neither Capulet nor Montague, but is portrayed as a very close friend to Romeo. Yet Mercutio and Romeo both very dissimilar views on love and on life in general. This is clearly conveyed through Mercutios witty wordplay and language within the play. Primarily the prologue in Romeo and Juliet plays an important role in giving information on were the play is set and what it is about. Shakespeare begins with the most renowned line in literature two households emphasize the theme family, Montagues and Capulets both alike in dignity yet involves another theme power. The prologue also introduces fatalism to the audience as the word star-cross`d lovers suggests stars determining destiny and the words cross`d lovers foreshadow the death of the lovers. The juxtaposition of antithetical ideas in the prologue creates the effect of anticipation and suspense , Shakespeare uses antithesis such as Death ,love and life to summarise the key themes and to foretell and intensify that a tragedy will take place. Mercutio can represent a number of comparisons and contrasts to other characters by means of his quick wit and optimistic attitude. In Act 1 Scene1 the themes hate and conflict are extremely expressed through the characters Benvolio and Tybalt. The character Tybalt is seen as very vulgar and aggressive since he chooses to emphasise on the words hate and hell, he then goes onto say I hate, all Montagues suggests he is only interested in fighting the Montagues and everything he seems to say is negative and full of frustration and disgust. In addition Benvolio, one of Mercutios close friends is seen as the peace maker, unlike Tybalt he is determined to stop the fighting and keep the peace . While Benvolio is calm, sensible and reliable, Mercutio tends to be sarcastic that follows his emotions, but is still remembered as this distinctive dramatic character. Whats more, Prince Escalus the voice of authority appears onto scene and demands for the fight to stop. Shakespeare uses antithesis in the Princes speech you men, you beasts to show his reaction, furthermore the prince can be seen as a character with such emotion as he begins to use violent imagery and says quench the fire of your evil hate and throw your Mistemper`d weapons suggests he is a mediator, like Benvolio and would like to see the feuds in Verona to stop. The juxtaposition of antithetical ideas in the quote Disturb our streets again he proclaims your lives shall pay the forfeit of the peace foreshadows the death of Mercutio and Tybalt. Later on in the Scene, the themes friendship, loyalty and love are expressed through Romeos unrequited love for Rosaline. When describing her physical beauty to Benvolio, Romeos descriptions are dreamy yet depressing. Shakespeare displays courtly love through the character Romeo and his infatuation for Rosaline when he begins to pine in despair out of her favour and then uses oxymorons O brawling love! O loving hate! to create a dramatic effect by swiftly switching two major themes together love and hatred , also creates confusion and gives an impression that he is self absorbed and immature. Throughout the scene Benvolio calls Romeo coz and this shows their extremely strong relationship also Benvolio is seen as a loyal and considerate friend when he continuously questions tell me in sadness ,the word sadness highlights the strong bond and respect between the two friends. On the other hand, Shakespeare presents the character of Romeo as over exaggerated and melancholy when Romeo use s hyperbolic language to convey his obsession with Rosaline he compares himself to a sick man in sadness, suggests his conceited mentality. In addition another very close yet different friend to Romeo is a character called Mercutio. Shakespeare chooses to include this humorous and spontaneous character after the audience has seen Romeo and his lovesickness, to create a dramatic effect by showing their opposing views on love. Mercutio, Benvolio and Romeo all sneak into the house of Capulets hoping that Romeo will enliven as Mercutio tells Romeo he must dance shows their close and friendly friendship. Romeo can be seen as depressing when he using a metaphor on the word soul while talking about Mercutios nimble soles referring to his own soul being stuck to the ground. Then Romeo expresses his confusion by saying is love a tender thing he goes onto create bestial imagery by describing love as rude , boisterous and pricks like a thorn gives us his mix yet positive views on love . Nevertheless Mercutios attitude towards love, contrast as he advises Romeo to retaliate back to love by prick love for pricking and beat love down shows he has a negative overview on love. The words prick and beat also show how frustrated he is and that he doesnt want his infatuation to ruin their friendship, we begin to see a diverse side that conveys he is kind and caring. Mercutio begins to mock Romeo with witty wordplay and sceptics when Romeo talks about having had a dream; Mercutio delivers a nonsensical speech on Queen Mab being the fairies midwife who rides a chariot made of an empty hazelnut suggests that all desires and fantasies are corruptive and futile .Shakespeare juxtaposes certain words together with antithetical ideas ,giving a reflection on Mercutio by the use of vivid images of opposing lawyers and lovers , soldiers and fairies also refers to some opposing themes in the play such as love and hatred. Moreover the misogynistic view in the speech about Queen Mab riding over soldiers neck and violent vivid imagery of cutting foreign throats foreshadows death and fighting by giving a negative vision that the whole concept of dreamers and being in love is dangerous as well as substantial. Through the Queen Mab speech Mercutio degrades women, yet captivates the audience in talking nonsense creates humour. In Act 2 scene1, the theme of true love is conveyed when Romeo has seen beloved Juliet he climbs onto the Capulets wall, whilst Mercutio and Benvolio call out for Romeo, Mercutio mocks Romeos infatuation for Rosaline shouting Madman , lover and refers to Venus the roman goddess of love. Then Mercutio uses the theme of petrachan love to describe Rosalines high forehead and scarlet lip to tease Romeo. Shakespeare uses dramatic irony as we as readers know its not Rosaline, Romeo loves. However Benvolio has a lot of concern for Romeo as he says if he will hear it will anger him; Mercutio on the other hand thinks it cannot anger him signifies Mercutio is a better friend as he tells the truth to benefit Romeo. Shakespeare uses satirical irony when expressing the theme of loyalty between Mercutio and Romeo. He describes Rosaline as a pale Hard-hearted wench and then uses imagery to describe Romeo as dead and stabbed , but due to love not hatred creates another dramatic effect of the role of Mercutio. Mercutios interaction with Romeo grows strong as he clearly states Romeo isnt strong enough to encounter Tybalt at a duel he then begins to mock Tybalts fashionable fighting by calling him the prince of cats tells us he is brave to protect Romeo. Mercutio also uses rhetorical language when insulting Romeo on groaning for love? conveys his cynical belief on love. Shakepeare has also displayed the character of Mercutio as both outrageous and fascinating when he mocks the nurses weight, comparing it to a sail! and calls her ancient tells us Shakespeare has done this to create wittiness and also to drive the entire play forward. Plus Mercutio and Romeos rapid interchange, indicates Romeo is quick to understand Mercutios witty wordplay. Furthermore the character Benvolio is displayed as blood and patient, when he tries to stop Mercutio to scape a brawl Mercutio begins to aggravate Benvolio in saying he will quarrel with a man for cracking nuts suggests Benvolio isnt quick to comprehend Mercutios clever wordplay. Mercutio also likes creating a scene when Benvolio tells Tybalt and Mercutio to reason coldly of their grievances , Mercutio seems to not care in saying let them gaze ,his own arrogance is leading to the tragedy of his death. When Tybalt insists in fighting with Romeo , Shakespeare uses dramatic irony in portraying the character of Romeo to be an innocent , love puppy who talks about loving the Capulets name as his own foreshadows the relationship of Romeo and Juliet. Ultimately the scene changes from bawdy comedy to dramatic tragedy when the role of the comic foil in the play comes to an end. Mercutio uses a metaphor and visual imagery when provoking Tybalt in comparing him to a good king of cats who has Nine lives represents his loyalty towards Romeo. Shakespeare dramatises Mercutios death as it hides his feelings over humour creating theatrical tension, Mercutio uses powerful language in cursing the two feuding families a plague on both of your houses he then goes onto using repetition whilst being sarcastic Ay , ay ,a scratch signifies his strong and brave personality all to protect Romeos Honour. By killing of the character of Mercutio, the character of Romeo changes from a romantic archetypal petrachan lover to a villian who kills Tybalt.

The History of the Rise Essay -- American History, Slavery, Clarkson

In 1808, Thomas Clarkson published his two-volume text, The History of the Rise, Progress and Accomplishment of the Abolition of the African Slave Trade by the British Parliament, after the prolonged campaign to abolish the slave trade in the British Empire. Within this text, Clarkson inserted his own map of the path to abolition, consisting of the efforts by prominent intellectuals, politicians, and religious organizations. This essay will argue that Clarkson’s map neglects the informal abolition activities that coincided with the official abolition campaign both within and outside the map’s timeframe; it in fact ends twenty years before the passage of abolition legislation in 1807. This argument will also examine the role of marginalized groups, including women, blacks, and public opinion, in the non-informal activities involved in the crusade to abolish slavery. Recent scholarship and some primary texts will be utilized to posit that various informal activities are absent from Clarkson’s map and need to be examined for their contributions to the crusade. The map examines the activities and individuals missing from the current timeframe, ending in the year 1787, and so this study will explore the post-1787 activities that should have been included on the map. A point of conflict on the map is the twenty year gap between 1787 and 1807, arguably a critical period on the eve of abolition. The map fails to display the contributions that finally provoked Parliament to pass legislation to abolish the slave trade. Within this gap, Clarkson additionally neglects the important contributions made by marginalized groups to abolition. Historians have steered away from traditional scholarship of the abolition of the Trade to focus ... ...de. They served as a device to generate popular sentiment against the slave trade. Drescher argues this media was significant in the first national mobilization. For example, organizers of the Manchester petition advertised for the abolition of the slave trade by submitting their petition to all major newspapers in England to promote the creation of other petitions by readers (Drescher, 49). The Manchester Committee disseminated the info from their petition to others. Advertised to all major English newspapers to promote readers to submit/ organize similar petition (Drescher, 49). Manchester serves as a model petition. The published Manchester petition was critical to the public agitation of the slave trade. Ten days after newspapers first reported of the Manchester petition in the General post, public agitation/ attack of the slave trade (Drescher, 49).

Global Media Intelligence Report

The Global Media Intelligence Report September 2010  ® The Global Media Intelligence Report Companies worldwide will spend nearly half a trillion dollars on advertising this year. But spending that money wisely is more of a challenge now than ever before because of the changes brought about by the growing importance of digital media. To meet that challenge, marketers need dependable data about evolving economic conditions, consumer spending patterns, media consumption habits and competitor spending levels.And multinational corporations and their agencies need to compare and contrast these trends across regions and countries. Finally, there is the inexorable global shift to digital, where both consumers and marketers are spending more time and money. Yet for all but the most developed markets, there is a lack of objective, credible information available to help marketers strategize and execute their digital marketing plans. Which is precisely why we created this report. In true coll aboration, eMarketer produced this Global Media Intelligence report with the help of Starcom MediaVest Group (SMG).The report covers media usage developments, advertising spending and marketing trends for six regions worldwide, as well as detailed information for 29 countries. Under the leadership of Kate Sirkin, EVP of Global Research, the SMG team helped identify and gather the most compelling data from leading research sources in both local and core global markets. eMarketer then crunched the numbers, evaluating and analyzing data from multiple research sources, including SMG and other respected firms that have longstanding presence and deep knowledge of their respective geographic markets.We believe this intelligent â€Å"aggregation and analysis† approach yields a far more accurate and objective picture of the global marketplace than any single research source could provide. We are sincerely grateful to the research firms who generously agreed to have their data featured in this report, the names of whom are too numerous to be listed here, but can be seen in the many citations in the pages that follow. Laura Desmond Global CEO Starcom MediaVest Group Geoff Ramsey CEO and Co-Founder eMarketer Asia-Pacific Overview Australia China India Japan South KoreaAP-1 AP-2 AP-6 AP-9 AP-12 AP-16 CE-1 CE-2 CE-4 CE-6 CE-7 CE-11 LA-1 LA-2 LA-5 LA-7 LA-9 LA-11 LA-15 LA-17 MA-1 MA-2 MA-4 MA-6 NA-1 NA-2 NA-6 WE-1 WE-2 WE-5 WE-9 WE-14 WE-16 WE-18 WE-22 EAP-1 ECE-1 ELA-1 EMA-1 ENA-1 EWE-1 Central and Eastern Europe Overview Bulgaria Czech Republic Romania Russia Serbia Latin America Overview Argentina Brazil Chile Colombia Mexico Peru Venezuela Middle East and Africa Overview Egypt Lebanon Saudi Arabia North America Overview Canada US Western Europe Overview France Germany Italy Netherlands Portugal Spain UK EndnotesAsia-Pacific Central and Eastern Europe Latin America Middle East and Africa North America Western Europe The Global Media Intelligence Report September 20 10 i Executive Summary Take a global advertising/media industry that has been going through seismic changes (most notably, the inexorable shift toward digital channels), add a worldwide recession, and you have a situation that can confuse even the savviest marketers. The purpose of this Global Media Intelligence report is to help you make sense of the often-conflicting data and shed some light on the trends that will have the most impact on your business.Some of the most obvious—and the most important: I The global recession sped up the shift of marketing dollars to digital in large developing markets such as China, India and Brazil. I Mobile phone usage has become the dominant form of communication in emerging markets, in some cases even overtaking TV. I In developed regions, marketers can engage the consumer at multiple access points (e. g. , TV, online, mobile, out-of-home) virtually simultaneously, providing opportunities for cross-channel and integrated campaigns. But th e data also gives a glimpse into early-stage developments that should give marketers food for thought.For example: I Is the aging of the large UK internet audience an early indicator of a trend that could lead to greater penetration throughout Western Europe? I Given the disparate internet adoption rates throughout Central and Eastern Europe, will mobile be more attractive to marketers in the region? I The recession accelerated the shift of budgets to the Asia-Pacific region; will that pace of change continue? I What accounts for the relatively strong media markets in Latin America compared with the rest of the world? I How can marketers make the most of opportunities in the Middle East and Africa, which, while still relatively mall, show the fastest growth rates in the world? I Is the increase in at-home media usage in North America a temporary shift spurred by the recession, or does it signal a permanent change in media consumption habits in the world’s leading online marke t? In the following pages, you will find detailed data that should prove invaluable in helping you decide which media to use, which consumers to target with which digital platforms, and which regions and individual markets offer the best potential return on every marketing dollar in 2011 and beyond.The Global Media Intelligence Report September 2010 ii The Global Media Intelligence Report: Asia-Pacific September 2010  ® Asia-Pacific With the exception of Australia and Japan, AsiaPacific weathered the global economic recession from 2008 to 2009 better than the rest of the largest regional markets in the world. This was due primarily to the rising consumer classes of China and India, whose full potential remains to be tapped. Many in marketing and advertising believe that Asia-Pacific and other developing regions represent the greatest opportunities for industry growth.Most agree that the global recession accelerated this shift. eMarketer’s own data on advertising spending su pports this theory. Asia-Pacific is in second place behind North America in total media ad spending and will continue to pull away from Western Europe as the market matures, reaching $173. 2 billion in 2014. Asia-Paci? c Total Media Advertising Spending Metrics, 2009-2014 billions, % of total and % change 2009 Worldwide Asia-Paci? c —% of worldwide —% change $465. 1 27. 6% -5. 0% 2010 $482. 6 28. 0% 5. 3% 2011 $495. 0 28. 5% 4. 4% 2012 $523. 4 29. 2% 8. 3% 2013 $543. 30. 0% 6. 6% 2014 $564. 0 30. 7% 6. 3% eMarketer excludes mobile advertising from online spending estimates. Based on the high penetration of mobile devices in Asia-Pacific, mobile spending should also contribute to overall increases in spending on digital media. Asia-Paci? c Online Advertising Spending Metrics, 2009-2014 billions, % of total and % change 2009 Worldwide Asia-Paci? c —% of worldwide —% change $55. 2 $11. 0 19. 9% 5. 7% 2010 $61. 8 $12. 6 20. 4% 14. 7% 2011 $68. 7 $14. 6 21. 2% 15. 5% 2012 $79. 0 $17. 4 22. 0% 19. 4% 2013 $87. 4 $19. 6 22. 4% 12. 6% 2014 $96. $22. 2 22. 9% 13. 3% Note: includes banner ads, search, rich media, video, classi? ed, sponsorships, lead generation and email; excludes mobile ad spending Source: eMarketer, June 2010 118084 118084 www. eMarketer. com South Korea and Japan consist of experienced media users—the youngest generations have been exposed to the internet, broadband and mobile digital technologies for their entire lives, while older generations have worked with most of the technology still in use today. The result is penetration rates of 90% or higher for both traditional and digital media.China and India are at the other end of the spectrum, as the younger generation begins to enter a middle class with high expectations for advancement and access to all media. This demographic includes young and newly urbanized consumers who make up the fastest-growing population of internet users in the world, pegged by eMarketer at 581. 6 million in 2010. Australia falls in the middle with a more diverse, Westernized economy. However, government investment in broadband technology over the next six years could vault Australia into a eading position for internet use and media consumption worldwide. Along with South Korea and Japan, Australia already has a well-developed online ad market, accounting for around 20% of total media spending. $128. 4 $135. 1 $141. 1 $152. 8 $162. 9 $173. 2 Note: includes direct mail, internet (excluding mobile), magazines, newspapers, outdoor, radio, TV (broadcast and cable), yellow pages and other Source: eMarketer, June 2010 118083 www. eMarketer. com 118083 The region will increase its share of worldwide ad spending from 28% in 2010 to 30. 7% in 2014.Higher growth rates will allow AsiaPacific to close in on North America and eventually surpass it sometime beyond the current forecast period. Online advertising will show double-digit growth from 2010 to 2014, but from a smaller b ase. By 2014, online ad spending in the region will hit $22. 2 billion, 22. 9% of the worldwide total. Online will increase as a portion of total spending in Asia-Pacific from 8. 6% in 2009 to 12. 8% in 2014, lagging behind the share of dollars that will go online in North America and Western Europe. The Global Media Intelligence Report September 2010 AP-1 AustraliaAs in most developed countries, total media spending dropped in Australia during the recession, with researchers estimating declines of 5% (Carat Insight, March 2010) to 8. 4% (ZenithOptimedia, April 2010; MAGNA, May 2010) in 2009. This year has brought a return to growth, with all researchers predicting moderate increases in spending through 2012. Spending forecasts this year converge around $10 billion. The online picture is rosier, with 2009 growth estimates of at least 9%. Double-digit increases are expected through 2012, when both MAGNA and ZenithOptimedia predict online ad spending ill reach $2. 1 billion in the cou ntry. The importance of online advertising in Australia reflects its advanced internet user population. eMarketer estimates that more than two-thirds of people in Australia accessed the internet at least once a month in 2009. In 2010, internet users reached a total of 14. 8 million and are forecast to hit 16 million in 2014. Data from Roy Morgan Single Source Australia indicated that while TV maintained its status as the most widespread medium with 92. 6% penetration, mobile phones surged to become the secondmost-widespread device, at 85. % in 2009. Internet usage nearly doubled as users spent 7 more hours online per week in 2009 than in 2005. Web users in Australia are among regional leaders in social media usage as well. Population in Australia, 2000-2010 millions 21. 3 21. 5 20. 5 20. 7 21. 0 19. 8 20. 0 20. 2 19. 1 19. 3 19. 5 Media Penetration in Australia, 2000, 2005 & 2009 % of adult population 2000 TV viewers* Mobile phone owners Magazine readers Internet users (home) Newspa per readers** Radio listeners* Pay-TV subscribers 93. 4% 51. 0% 88. 1% 39. 6% 85. 0% 68. 9% 21. 3% 2005 92. 5% 78. 4% 85. 9% 64. % 83. 8% 65. 2% 25. 1% 2009 92. 6% 85. 2% 80. 7% 75. 6% 75. 6% 61. 7% 25. 9% Note: ages 18+; *on a normal weekday; **past 7 days; excludes community newspapers Source: Roy Morgan Single Source Australia, December 2009; provided to eMarketer by Starcom MediaVest Group, June 1, 2010 115347 115347 www. eMarketer. com Demographic Pro? le of Media Users in Australia, 2009 % of total Internet users (home) Mobile phone owners TV viewers* Pay-TV subscribers** Radio listeners* Magazine readers Newspaper readers*** Gender Male Female Age 18-24 25-34 35-44 45-54 55-64 65+ Income

Too Many NGO’s, Not Enough Leaders

Non-profit Organizations in our time, has become the blood of every civil society; providing progressive benefits as well as the necessary aids for marginal groups/sectors of society. It would however be infer by the word â€Å"non-profit† that it literally mean, gaining no profit from a particular NGO. Thus, it would be a common problem for these organizations, the funds for their activities, employees’ salary, and trainings. Overview Non-profit organizations based on the research done by the Bridgespan Group (2006), faced the problem of having none if not too little resources to develop a large pool of highly competitive mangers within their organizations. Same study also indicates that over the next decade, an additional of more than double of today’s managers, will be needed by these organizations. One of the key reasons for this deficit would be the continuously increasing number of NGO’s, the retirement of leaders or the disbanding of a leader to seek greener pasture outside their non-profit organization (Bridgespan, 2006). With this in mind, there is a need to resolve this problem for leadership deficit. This paper aims to give suggestive ideas and proposals on how to address the growing need for leaders in NGO’s. Proposed Answer to the Leadership Deficit Publicity should come first. There’s a lot of ways to advertise your company. With this, you are definitely hitting two birds in one stone. First, through advertising, your endeavor and cause would be known to the public and it would be very beneficial since, major sponsors from your country or abroad would be pouring their support on your company. It would also be a good start to partner with media networks (because media has the fastest access to money). Second, is that, you would be able to attract more and more people and volunteers to work for your organization. The more volunteers you have, the lesser the budget for mobilizing labor pool. Bridgespan (2006), agree that though it may sound paradoxical, the presence of â€Å"funders† strengthen the NGO and its leadership demands through its demands that require to be met. Enhance Compensation for NGO Leaders and Executives Although some would find it their ends to reach their full potential in engaging themselves in â€Å"philanthropic† activities, it would not be denied that even these people has the economic needs, necessary for them and their families to survive. Leaders of the NGO would be much motivated if they think that their efforts and mental investments in the company are well compensated (Bridgestar, 2006). Invest within the people of your organization There is always an objective measure to quantify efficiency. Begin, by pointing out who among the junior employees in your NGO, have the capacity for hard work, mental alertness, loyalty and the necessary qualities such as greater sense of responsibility. Invest in them. Those in their senior years and are about to retire, should worked hands-on with their volunteers and juniors. Try to impart to them the knowledge that you have long held to remain the executive of your organization. Investing in these young people is cheaper and gradual than recruiting from the outside. Whenever, potential leaders are already identified, start by imparting them a higher level executive strategies through training and development. The training strategy should be feasible, cheaper and would instill the value of â€Å"continuity† among the set of leaders. Also, discuss the trend in the leadership deficit to these new potential leaders and asked their opinions and suggestions about it. Provide Intergenerational Discussion By this, it means a link between the senior (baby boomers) and the future junior leaders. A discussion on the aspirations, the rewarding milieu, hindrances to loyalty within an NGO and difficulties among these future leaders, would give an insightful bird’s-eye view on what generation gap means and how to address this hindrance. A good background on the subjects mentioned above would be the basis for creating a better framework for recruitment, training and providing increased compensation and other benefits. Senior leaders should always recognize the difference in technology they have handled before compared to these new junior potential leaders and the importance of giving the latter the right improvement for their creativity, growth and development, and fulfillment as prospective leaders of the company (NCNA, 2007). A greater Plan for the New Batches of Leaders More often than not, being a leader in an NGO neither confines anyone to the four walls of the organization, nor requires anyone to devote his/her life working for the organization. With this, it should not be overlooked, that at a more personal level, leaders tend to have their social activities outside the organization. Forming a girls club, for instance is another role a leader may play. In this manner, NGO’s should male use of this event as an advantage not otherwise. For instance, a party or a training involving their organization may farther contribute to higher employees’ satisfaction and may open venue for new prospective leaders, if not loyal employees of the organization (The Cancer Council, 2007). Given all the proposed alternatives above, NGO should reconsider the strategies that they have employed in their organizations. Above all things, for these company to realize the latter propositions, there is a must to strengthen their instability through increasing their sponsors and funds; with this all other would be a lot easier and faster. References Girls Night In. (2007). The Cancer Council NSW. Retrieved, January 22, 2008 Leadership Matters. (2006). Bridgestar.org. Retrieved, January 23, 2008, from https://www.bridgestar.org/Resources/Newsletters/2006/March2006.aspx Tierney Thomas. (2006). The Non-Profit Sector’s Budget Deficit. The Bridgespan Group. Retrieved, January 22, 2008, from http://www.bridgespangroup.org/PDF/LeadershipDeficitWhitePaper.pdf